A User-Friendly Guide to Natural Face Wash
Kick-start your routine with serious skin-cleansing power, courtesy of natural ingredients suited to your skin type
Posted on August 31, 2019 Written by: 100% PURE®
You wouldn’t polish a car before washing it, would you? It’s the same concept with your skin – an effective beauty routine starts with a smooth, deeply cleansed dermis. Before you try to reap the full benefits from your skincare products, focus on removing all of the impurities from your skin.
Sunscreen, sweat, excess oil, dirt, dust, pollution, makeup – a lot that can accumulate on your face throughout the day! Skipping the natural face wash step will run you the risk of clogged pores, leading to unsightly blackheads and blemishes.
Now, before you run out and choose the first face wash you come across, know that not all cleansers are created equal. Many on the market use harsh and drying surfactants, petrochemicals as preservatives, and other unsavory ingredients. We’ve committed ourselves to only natural and organic ingredients, and keep our products free of sulfates, toxic dyes, and artificial fragrances. We believe that the best face cleansers should be gentle – not harsh – to be effective.
If you’re shopping for a natural face wash, the first step is knowing what your skin type needs to succeed. Choosing the wrong face wash can lead to breakouts, dry skin, and generally worsened skin symptoms. Here’s what you should be looking for in a natural face wash, based on your skin type:
DRY SKIN Cleanser Needs:
Ingredients that inject rich moisture and refreshing hydration into skin (skip the foaming cleansers)
OILY SKIN Cleanser Needs:
Ingredients that degrease the skin, regulate oil production, and can bond to and remove excess oils from skin
COMBO SKIN Cleanser Needs:
Ingredients that both regulate oil and reinforce moisture
CACNE-PRONE SKIN Cleanser Needs:
Ingredients that calm redness, soothe irritation and inflammation, and purify pores
SENSITIVE SKIN Cleanser Needs:
Ingredients that will hydrate and moisturize, without stripping or irritating skin
NORMAL SKIN Cleanser Needs:
Ingredients that keep skin in balance while reinforcing tone, texture, and hydration
DULL SKIN Cleanser Needs:
Ingredients that regulate melanin production, slough away layers of dead skin, improve skin texture, and brighten skin tone
AGING SKIN Cleanser Needs:
Ingredients that encourage brightness, elasticity, moisture retention, and skin suppleness
Our natural face cleansers are made with gentle, concentrated nutrients for the skin. Each ingredient we use has a particular purpose and benefit for the skin. Forget those conventional cleansers made with harsh chemical surfactants and sulfates, or cheap fillers that only dilute the formula’s potency. We use ONLY ingredients which promote hydration, moisturization, and nourishment.
SKIN TYPES: Combo, oily, normal
Key Ingredients: Bamboo Charcoal, Activated Charcoal Powder, Brazilian Black Kaolin Clay
The benefits of activated charcoal are no secret – in fact, its homeopathic uses date all the way back to ancient Egypt. In 1811 chemist Michel Bertrand survived a dose of poison by ingesting the black powder. Charcoal has intense detoxifying power, which is why we’ve made it the star of this natural face wash.
Made in a base of oil-regulating lemon water, this cleanser also uses Brazilian black kaolin clay to cut down on grease. These two ingredients are especially powerful degreasers, and will help regulate oil production in oily skin types. We’ve also added organic glycerin to ensure moisture retention and help reduce the appearance of fine lines.
SKIN TYPES: Dull, normal, aging
Key Ingredients: Licorice, Sake, Pineapple
This facial cleanser brightens and refreshes dull skin for a more youthful glow. Skin that has lost its luster due to dryness, diet, age, or environmental damage will benefit from this rejuvenating formula.
This cleanser is packed with natural skin care lighteners like licorice, sake (fermented rice water), mulberry, papaya, and pineapple. You won’t have to choose between using harsh, synthetic bleaches that can cause long-term damage or getting brighter skin. This cleanser helps you avoid those toxic bleaches, while both brightening and hydrating skin.
SKIN TYPES: Acne-prone, oily
Key Ingredients: Tea Tree, Willow Bark, Parsley
Instead of exposing tender, inflamed skin to a stripping acne cleanser, opt for antibacterial and antifungal herbs to soothe suffering skin. Tea tree oil is anti-inflammatory, antimicrobial, antiviral, antifungal, antiseptic, and antibacterial. That means it can calm redness, swelling, and irritation caused by acne.
Willow bark naturally contains salicin, the source of the synthetically made salicylic acid. This natural version of the popular anti-acne ingredient can gently exfoliate skin, in order to clean pores and remove dead skin cells. Antibacterial herbs like parsley, rosemary, and neem are all included as acne bacteria-killing backup in this seriously purifying anti-acne cleanser.
SKIN TYPES: Dry, normal, aging, sensitive
Key Ingredients: Aloe Juice, Argan Oil, Saponified Coconut Oil
This fan favorite cleanser is one of our original formulas for deeply cleansing any skin type. Argan oil is a dry oil, meaning it won’t leave skin feeling greasy. This ‘liquid gold’ oil provides many skin nourishing benefits, while being used to gently cleanse the skin.
Aloe vera juice helps to hydrate dry skin, as does honey and green tea. Saponified coconut oil lightly foams to help wash away dirt, makeup, and impurities, while blood orange cuts through excess oil. Renewing vitamins C and E, plus CoQ10, also make this cleanser a secret-weapon for softening and brightening aging skin. This cleanser is suitable for any skin type, but is especially nourishing for dry skin.
SKIN TYPES: Dry, normal, sensitive
Key Ingredients: Virgin Coconut Oil, Coconut Milk, Vanilla Planifolia
Inspired by the double cleansing method popularized in Korean beauty, this organic face wash is both a cleansing oil and moisturizing face wash. Coconut contains Lauric acid, which is antibacterial for deep pore purifying. This cleanser can remove makeup while cleansing and softening skin, using only a few natural ingredients.
SKIN TYPES: All skin types, especially dry, aging, or sensitive
Key Ingredients: Avocado Oil, Olive Leaf Oil, Blood Orange Essential Oil
Made from rich oils of avocado, coconut, and olive leaf, this is unquestionably our most nourishing natural face cleanser. The abundant oil molecules in this skin softening balm are actually designed to bond with the oils in your skin. They help to remove excess oil while deeply, effectively cleansing. Olive leaf, coconut, and blood orange are also powerful antibacterials, meaning they can kill acne-causing bacteria when massaged into skin.
The real star here is blood orange essential oil, which is a natural degreaser that cuts through oil buildup on dirty skin. Polyglyceryl-3 Palmitate is a surfactant (cleansing agent) derived from coconuts. This ingredient breaks away dirt, makeup, and environmental debris to leave skin soft, supple, and thoroughly cleansed. This is our favorite natural face wash for removing even the most stubborn makeup, including stubborn waterproof mascara and shimmery eye shadow.
SKIN TYPES: All skin types, especially oily or combination
Key Ingredients: Rose Water, Glycerin, Cornflower Water
Our first-ever micellar water is deeply hydrating, gently moisturizing, and naturally mild. We infused this water-based cleanser with tiny oil molecules that bind to dirt, oil, and debris. Suspended in nutrient-dense, anti-inflammatory floral waters, these deep-sweep micelles flush away impurities for a super smooth, replenished complexion.
This formula is great for sweeping away sunblock, environmental toxins, and excess oil from makeup-free skin. Can also be used as a second-wave cleanser for full makeup looks or those practicing a Korean skin care routine.
We recommend making your face washing a ritual, to keep skin feeling happy and healthy. First, nail down the correct frequency for cleansing; experts recommend morning and night, and after profuse sweating. Make sure to massage the cleansers deeply into the skin, to create a light lather and increase circulation. We love using our Charcoal Konjac Sponge to gently exfoliate even the most sensitive skin, and buff away dead skin cells.
PRO TIP: After cleansing, follow with a thorough application of toner. Toners will swipe away dead skin cells sloughed off during cleansing, and any loosened dirt or debris that was not fully rinsed.
Our commitment to 100% PURE ingredients prevents us from making certain popular items, like facial cleansing wipes. Makeup removing wipes are undoubtedly convenient, so we’re not surprised that our customers ask for them all the time. However, these products have not been made by us for a specific reason. There are no non-chemical preservatives for keeping wipes moist, which we believe would be safe enough for your skin.
We refuse to compromise on our commitment to your optimal skin health by using petrochemical preservatives. Every product we make goes through extensive testing processes, both in-house and by a third-party quality assurance team. This is to ensure that the product is safe, stable, pure, and potent. If a potential product cannot pass this rigorous testing phase, it won’t be sold.
The facial cleansing wipes found on the market today are highly preserved, and harsh to the skin. The synthetic chemical ingredients used in these wipes are likely to irritate and strip the skin, and may even leave unsightly bumps. That’s why we recommend using natural cleansers that have been formulated without the addition of synthetic chemicals, fillers, or chemical irritants.
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